WHY
Why Re-imagine Organisations?
Our world is transforming at an unprecedented pace. As digital technologies and AI reshape how we work, traditional organizational structures are struggling to keep up. We’re witnessing a shift where self-organisation provides the flexibility and agility for organisations to adapt and rapidly innovate in a world of constant change and increasing complexity.
This transformation isn’t just technological—it’s deeply human. Today, 90% of employees would change jobs or accept lower pay to find meaningful work with purpose. People want to contribute to something larger than themselves, they want to have a positive impact.
Simultaneously, consumers are becoming more conscious of their impact. Research shows 79% of buyers now consider social responsibility, sustainability, and inclusion when making purchase decisions. The message is clear: both employees and customers expect organizations to contribute positively to society.
That’s why we need to re-imagine together. By creating spaces where people can dream, think, and collaborate across boundaries, we unlock the collective wisdom needed for meaningful transformation. We can build organizations where human potential and technology work in harmony, where purpose drives performance, and where positive change emerges naturally.
Sources: Employee purpose statistics: https://www.greatplacetowork.de/events-and-great-blog/blog/warum-organisationen-einen-purpose-brauchen/
Consumer behavior statistics: https://www.markenartikel-magazin.de/_rubric/detail.php?nr=33730&rubric=marke-marketing
how
HOW? The Power of IMAGINEERING
Imagineering doesn’t search for solutions—it creates the conditions for solutions to emerge.
Unlike traditional problem-solving approaches, Imagineering activates collective creativity and builds spaces where innovation naturally occurs. By bringing diverse perspectives together, we tap into the wisdom that already exists within your organization.
Imagineering takes a systems thinking perspective, considering the entire network of relationships rather than isolated parts. This holistic view allows us to address complex challenges more effectively.
When people co-create, they develop intrinsic motivation to implement the changes they’ve helped design. As Robin Rowley wisely noted, “People do not resist their own ideas.” This simple truth makes Imagineering particularly effective for sustainable transformation.
“Farmers don’t grow crops. They create the conditions for crops to grow.” – Gareth Morgan
The Imagineering process unfolds in three powerful phases:
1. Inspiration.
2. Ideation.
3. Implementation.
Transformation Journey: The Imagineering Pathway
The Imagineering process unfolds in three powerful phases:
Inspiration
In this phase, we use appreciative inquiry to identify the strengths of your organization. By focusing on what works well rather than what's broken, we build momentum for positive change.
Ideation
Through co-creation, we develop new visions and perspectives together. This collaborative approach ensures solutions are both innovative and practical.
Implementation
We create space for all stakeholders to find their own solutions. This empowers your team to own the transformation process and drive meaningful, lasting change.
DEEP [DIVE}
Imagineering: a unique design approach
Let‘s deep dive and look at the main differences between Imagineering, Design Thinking, Appreciative Inquiry and Agile Methods.
Imagineering aims at creating a movement and also the ideal context for all stakeholders to be inspired and to find together solutions, ideas and innovations. The ultimate goals are the shift of mental models and meaningful value creation.
Design Thinking aims at finding feasible and viable solutions that meet the needs of users.
Agile practices aims at managing projects in an efficient way.
Appreciative Inquiry aims at energising corporate values and culture by finding „what gives life“ to an organizations.
Imagineering uses appreciative inquiry and also co-creation tools – brainstorming technics but also uses serious games, story telling, reframing but most importantly concepting and the power of words.
Design Thinking uses co-creation tools – mainly brainstorming technics.
Agile practices use tools such as priority lists, teams check-in meetings, „public boards“ to track progress Design sprints etc.
Appreciative Inquiry is using appreciative interviews and co-creation tools – mainly brainstorming technics.
Imagineering considers the whole system of the organization. All stakeholders, intern and extern to the organization are inspired to co-create.
Design Thinking, Agile practices and Appreciative Inquiry are not system approach.
Imagineering: Co-creation is used in the process among all stakeholders (internal AND external of the organisation)
Design Thinking: Co-creation is used in the process among the interdisciplinary teammembers of a same organisation.
Agile practices are often more about improving collaborations than enabling co-creation.
Appreciative Inquiry: Co-creation is used in the process among a large number of employees of an organization.
Thanks to the Imagineering process, the ideal context for co-creation is set up in order to generate meaningful value.
This is not the case with Design Thinking, Agile Practices and Appreciative Inquiry.
This is the case with Imagineering, Design Thinking and Appreciative Inquiry.
This is less the case with agile practices where the focus is more on the improved performance and efficiency of a team.
DEEP [DIVE}
Let‘s zoom-in on the main differences between
Let‘s deep dive and look at the main differences between Imagineering, Design Thinking, Appreciative Inquiry and Agile Methods.
Imagineering aims at creating a movement and also the ideal context for all stakeholders to be inspired and to find together solutions, ideas and innovations. The ultimate goals are the shift of mental models and meaningful value creation.
Design Thinking aims at finding feasible and viable solutions that meet the needs of users.
Agile practices aims at managing projects in an efficient way.
Appreciative Inquiry aims at energising corporate values and culture by finding „what gives life“ to an organizations.
Imagineering uses appreciative inquiry and also co-creation tools – brainstorming technics but also uses serious games, story telling, reframing but most importantly concepting and the power of words.
Design Thinking uses co-creation tools – mainly brainstorming technics.
Agile practices use tools such as priority lists, teams check-in meetings, „public boards“ to track progress Design sprints etc.
Appreciative Inquiry is using appreciative interviews and co-creation tools – mainly brainstorming technics.
Imagineering considers the whole system of the organization. All stakeholders, intern and extern to the organization are inspired to co-create.
Design Thinking, Agile practices and Appreciative Inquiry are not system approach.
Imagineering: Co-creation is used in the process among all stakeholders (internal AND external of the organisation)
Design Thinking: Co-creation is used in the process among the interdisciplinary teammembers of a same organisation.
Agile practices are often more about improving collaborations than enabling co-creation.
Appreciative Inquiry: Co-creation is used in the process among a large number of employees of an organization.
Thanks to the Imagineering process, the ideal context for co-creation is set up in order to generate meaningful value.
This is not the case with Design Thinking, Agile Practices and Appreciative Inquiry.
This is the case with Imagineering, Design Thinking and Appreciative Inquiry.
This is less the case with agile practices where the focus is more on the improved performance and efficiency of a team.
RE-IMAGINE-IT
ABOUT ME
I grew up in Normandie in France close to the sea side.
I studied in Paris and in Reims and in 2011, I earned a Master of Science degree in Management from NEOMA Business School (France).
Then I worked during 7 years at Henkel Gmbh in Germany and in Austria. I had the opportunity to learn many aspects of the organisation and develop key professional competences such as project management, strategic thinking, complexity management and communication skills in a multi-cultural environment.
In 2018, I moved to Douglas Gmbh, the largest cosmetic retailer in Europe, to learn a new type of organisation and business. It was a very exciting and challenging time to join this company, as a new management team was changing the structure, the strategy, and the corporate identity. Not only did I seized a totally different industry and company culture, but I also participated in transforming a whole organisation. On top, it was a great opportunity to develop myself, to better listen to my instincts and to release my creativity.
In February 2020 I took part in the Impact Expedition in Nepal, where I learnt for the first time how to apply imagineering techniques on a social innovation project on site. Inspired by this experience, I decided to learn more about these different ways to approach and solve problems and master fully these powerful techniques. I enrolled in the Master Imagineering at Breda University. This program was a solid step in the turnaround that I wanted to give to both my personal and professional life towards greater purpose and respect of myself, others and society at large.
RE-IMAGINE-IT
ABOUT ME
I grew up in Normandie in France close to the sea side.
I studied in Paris and in Reims and in 2011, I earned a Master of Science degree in Management from NEOMA Business School (France).
Then I worked during 7 years at Henkel Gmbh in Germany and in Austria. I had the opportunity to learn many aspects of the organisation and develop key professional competences such as project management, strategic thinking, complexity management and communication skills in a multi-cultural environment.
In 2018, I moved to Douglas Gmbh, the largest cosmetic retailer in Europe, to learn a new type of organisation and business. It was a very exciting and challenging time to join this company, as a new management team was changing the structure, the strategy, and the corporate identity. Not only did I seized a totally different industry and company culture, but I also participated in transforming a whole organisation. On top, it was a great opportunity to develop myself, to better listen to my instincts and to release my creativity.
In February 2020 I took part in the Impact Expedition in Nepal, where I learnt for the first time how to apply imagineering techniques on a social innovation project on site. Inspired by this experience, I decided to learn more about these different ways to approach and solve problems and master fully these powerful techniques. I enrolled in the Master Imagineering at Breda University. This program was a solid step in the turnaround that I wanted to give to both my personal and professional life towards greater purpose and respect of myself, others and society at large.
RE-IMAGINE-IT
ABOUT ME
➔ In 2011 I earned a Master of Science degree in Business and Administration with a specialisation in Marketing from École
Supérieure de Commerce de Reims (French Business School). During this master program, including 18 months of internships in
different companies, I have learnt basic Marketing and Sales techniques and acquired organisation and analytical skills. Already
then, the development of a more conscious way to do business seemed essential to me: I dedicated myself with passion into
Oikos International (an international student-led non-profit organisation for sustainability in economics and management) and
organised several conferences to encourage discussion about a more sustainable way to do business.
➔ After graduation, I started at the multinational company Henkel as a Regional Junior Product Manager for Consumer Adhesives. Excited by new responsibilities, I was also convinced that I will be able to drive some change towards more sustainability and conscious business within the company. During the 7 years I worked for Henkel, I was assigned to various roles in marketing, sales, business development, at local, regional, and international levels. Thanks to my ambitious personality and my high energy level I continuously learnt new aspects of the organisation and developed key professional competences such as project management, strategic thinking, complexity management and communication skills in a multi-cultural environment. Besides, I took the additional role of Sustainability Champion, to foster sustainability in brands and products development. I also led a key strategic sustainability project for the company: the launch of FusionXLT™, the first non-carcinogenic sealant for professionals.
RE-IMAGINE-IT
ABOUT ME
➔ In 2018, I moved to Douglas, the largest cosmetic retailer in Europe, to learn a new type of organisation and business. It was a very exciting and challenging time to join this company, as a new management team was changing the structure, the strategy, and the corporate identity. Not only did I seized a totally different industry and company culture, but I also participated in transforming a whole organisation. On top, it was a great opportunity to develop myself, to better listen to my instincts and to release my creativity.
➔ In February 2020 I took part in the Impact Expedition in Nepal, organised by Carlijn Geluk and Lieke van Boxtel. We applied Imagineering techniques in a social innovation project on site. Inspired by this experience, I decided to learn more about these different ways to approach and solve problems and master fully these powerful techniques. I enrolled in the Master Imagineering at Breda University. This program was a solid step in the turnaround that I wanted to give to both my personal and professional life towards greater purpose and respect of myself, others and society at large
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Germany (Düsseldorf)
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Germany (Düsseldorf)
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